There are many reasons why using behavioural analysis makes very good sense for the success of organisations. It is to do with gaining a better understanding of how systems work. Understanding hardware is straightforward – read the specifications or manuals. The same applies to software systems, with the additional need to understand the programming.
The third element – certainly the most important – is the human beings who are in contact with the system. Operators and designers of it – colleagues – closely affect how well it works. Customers, or users, are who the system is for, and understanding how they react is critical information. We at 6S Global will be happy to help
The behaviour of those who run the system
You, as a leader (maybe manager, perhaps owner) of the organisation can specifically define the behaviour of people who work on it.
You can set the rules, define the actions, shape the responses you want to see. What behaviour analysis can contribute to that is a good understanding of how such behaviour becomes the natural instinctive response for colleagues. So that is a positive tick for yes!
Whilst it is never a good approach to be bullying or coercive in correcting bad behaviour you will know what sort of actions would be unhelpful and need remedy. There may also be behaviours that don’t seem to be negative but are off-putting to trust from the user. Behaviour analysis can inform about both of these possibilities, and, importantly, suggest ways of dealing with them. So that is two more ticks for yes!
The behaviour of those who use the system
In the spectrum from purely commercial, to totally service providing, you will have an idea of who are the main users of your system. Wherever they fall on that spectrum users need to value and trust your system if they are going to continue using it. Failure of that trust leads to users looking for alternative provision, and the failure of your system.
Guess what – behavioural analysis can provide much information about how to secure that trust!
– Interpreting collected data – systems by their very design can collect tons of data. Mostly that is just numbers. Making sense of what those numbers show in user behaviour, especially when change happens, is something behavioural analysis has a direct input on.
– Identifying problems – when something goes awry the best source of information about what has happened are the frustrated users. Behavioural analysis gives a tool to find that information, so it can be fixed.
– Categorisation by personality, psychological and social factors – your system may be visible to a very wide audience. Some will be targets, others less so. How do you know who is using it and how to encourage them – behavioural analysis!
– Optimising content – You want your content to be just what they are looking for, and this can be tricky, especially if it adapts and changes. Behavioural analysis can help measure how content changes get across, or not.
– Keeping your users happy and loyal – knowing how your users react to your system is exactly what behavioural analysis can help with, and therefore help you to maintain the good reputation your users seek.